MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01357cam a2200313 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
96915 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190814125420.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
960726s1997 txua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
96085295 |
| Canceled/invalid LC control number |
96085327 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0030103525 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
ZET-ke |
| Modifying agency |
DLC |
| Language of cataloging |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.123 |
| Item number |
.S54 1997 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shimp, Terence A. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising, promotion, and supplemental aspects of integrated marketing communications / |
| Statement of responsibility, etc |
Terence A. Shimp. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Fort Worth : |
| Name of publisher, distributor, etc |
Dryden Press, |
| Date of publication, distribution, etc |
c1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiv, 589 p. : |
| Other physical details |
col. ill. ; |
| Dimensions |
27 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
The Dryden Press series in marketing. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Rev. ed. of: Promotion management & marketing communications. 3rd ed. c1993. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The concept, practice and environment of integrated marketing communications -- Targeting integrated marketing communications -- Personal selling -- Advertising management -- Sales promotion management -- Supportive marketing communications tools. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication in marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Sales promotion. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Advertising. |
| 9 (RLIN) |
556 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Direct marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shimp, Terence A. |
| Title of a work |
Promotion management & marketing communications. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Call number prefix |
HF5415.123 |
| Call number suffix |
.S54 1997 |
