International marketing /
Cateora, Philip R.
International marketing / Cateora, Philip R...[et.al]. - 10th ed. - Boston. : McGraw Hill, 2009. - xxxi,721 p. : ill. ; 25 cm.
Includes index.
An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material.
0071156739 9780071156738
86081796
Export marketing.
International business enterprises.
HF1009.5 / .C35 1999
International marketing / Cateora, Philip R...[et.al]. - 10th ed. - Boston. : McGraw Hill, 2009. - xxxi,721 p. : ill. ; 25 cm.
Includes index.
An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material.
0071156739 9780071156738
86081796
Export marketing.
International business enterprises.
HF1009.5 / .C35 1999