International marketing / (Record no. 3469)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01014nam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3353958 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190813115254.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 860620s1987 ilua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 86081796 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071156739 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071156738 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | ZET-ke |
| Modifying agency | DLC |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1009.5 |
| Item number | .C35 1999 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc | Cateora, Philip R...[et.al]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston. : |
| Name of publisher, distributor, etc | McGraw Hill, |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi,721 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing global marketing strategies -- Implementing global marketing strategies -- Supplementary material. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | International business enterprises. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF1009.5 |
| Call number suffix | .C35 1999 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Ruiru Campus | Zetech Library - Ruiru Campus | General Stacks | 16/12/2015 | 5628 | HF1009.5.C35 1999 | Z007276 | 07/01/2026 | C.1 | 16/12/2015 | Books |