International marketing strategy /
Bradley, Frank, 1942-
International marketing strategy / Frank Bradley. - 2nd ed. - Lomdon ; New York : Prentice Hall, 1995. - xxvii, 650 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
International marketing in the firm -- Theories of the firm in international markets -- Internationalization of the firm: resources and managerial capacity -- Strategic options for the firm in international markets -- The social-cultural environment of international marketing -- Public policy environment of international marketing -- Creating competitive advantage: implementing public policy -- Global, regional and emerging markets -- International markets and customers -- Analysis of international competitors -- Entering international markets -- Exporting as strategy for international market entry -- Competitive alliances to enter international markets -- Entering international markets through foreign direct investment -- The consumer products firm in international markets -- The industrial products firm in international markets -- The service firm in international markets -- Managing international distribution channels -- Selling and negotiating in international markets -- Managing international operations.
0131495275
94036255
Export marketing--Management.
HF1416 / .B72 1995
International marketing strategy / Frank Bradley. - 2nd ed. - Lomdon ; New York : Prentice Hall, 1995. - xxvii, 650 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
International marketing in the firm -- Theories of the firm in international markets -- Internationalization of the firm: resources and managerial capacity -- Strategic options for the firm in international markets -- The social-cultural environment of international marketing -- Public policy environment of international marketing -- Creating competitive advantage: implementing public policy -- Global, regional and emerging markets -- International markets and customers -- Analysis of international competitors -- Entering international markets -- Exporting as strategy for international market entry -- Competitive alliances to enter international markets -- Entering international markets through foreign direct investment -- The consumer products firm in international markets -- The industrial products firm in international markets -- The service firm in international markets -- Managing international distribution channels -- Selling and negotiating in international markets -- Managing international operations.
0131495275
94036255
Export marketing--Management.
HF1416 / .B72 1995