International marketing strategy / (Record no. 3471)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01735pam a2200241 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 1126094 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190813130736.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 940906s1995 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 94036255 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0131495275 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-ke |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .B72 1995 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Bradley, Frank, |
| Dates associated with a name | 1942- |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing strategy / |
| Statement of responsibility, etc | Frank Bradley. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Lomdon ; |
| -- | New York : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | 1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvii, 650 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | International marketing in the firm -- Theories of the firm in international markets -- Internationalization of the firm: resources and managerial capacity -- Strategic options for the firm in international markets -- The social-cultural environment of international marketing -- Public policy environment of international marketing -- Creating competitive advantage: implementing public policy -- Global, regional and emerging markets -- International markets and customers -- Analysis of international competitors -- Entering international markets -- Exporting as strategy for international market entry -- Competitive alliances to enter international markets -- Entering international markets through foreign direct investment -- The consumer products firm in international markets -- The industrial products firm in international markets -- The service firm in international markets -- Managing international distribution channels -- Selling and negotiating in international markets -- Managing international operations. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| General subdivision | Management. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF1416 |
| Call number suffix | .B72 1995 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 16/12/2015 | 5687 | 1 | HF1416.B72 1995 | Z007273 | 04/01/2024 | 19/06/2023 | C.1 | 16/12/2015 | Books |