Principle of Marketing/
Kotler, Philip
Principle of Marketing/ Phillip Kotler and Garry Armstrong - 5th - New York: Pearson Education; 1991. - xv,711p. : ill. ; 24m.
includes index and bibliography
Part 1: understanding marketing and marketing management process -- Part 2: analyzing market opportunities -- Part 3: selecting target markets -- Part 3: selecting targets markets -- Part four: developing the marketing mix -- Part five: managing the marketing effort -- Part six: extending marketing.
0876927045
HF 5415 / .K6314 1991
Principle of Marketing/ Phillip Kotler and Garry Armstrong - 5th - New York: Pearson Education; 1991. - xv,711p. : ill. ; 24m.
includes index and bibliography
Part 1: understanding marketing and marketing management process -- Part 2: analyzing market opportunities -- Part 3: selecting target markets -- Part 3: selecting targets markets -- Part four: developing the marketing mix -- Part five: managing the marketing effort -- Part six: extending marketing.
0876927045
HF 5415 / .K6314 1991