Principle of Marketing/ (Record no. 3499)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00881nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190904122107.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160126b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0876927045 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZET-Ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | .K6314 1991 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 9 (RLIN) | 166 |
| 245 ## - TITLE STATEMENT | |
| Title | Principle of Marketing/ |
| Statement of responsibility, etc | Phillip Kotler and Garry Armstrong |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | Pearson Education; |
| Date of publication, distribution, etc | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,711p. : |
| Other physical details | ill. ; |
| Dimensions | 24m. |
| 500 ## - GENERAL NOTE | |
| General note | includes index and bibliography |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1: understanding marketing and marketing management process -- Part 2: analyzing market opportunities -- Part 3: selecting target markets -- Part 3: selecting targets markets -- Part four: developing the marketing mix -- Part five: managing the marketing effort -- Part six: extending marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF 5415 |
| Call number suffix | .K6314 1991 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 26/01/2016 | 5739 | 1 | HF 5415 .K6314 1991 | Z007285 | 04/01/2024 | 09/07/2018 | C1 | 26/01/2016 | Books |