Marketing communications in tourism and hospitality :
McCabe, Scott.
Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe. - London : Routledge ; 2009. - xx, 300 p. : ill.; 22cm
Includes index.
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies.
9780750682770
G155.A1 / M33 2009
Marketing communications in tourism and hospitality : concepts, strategies and cases / Scott McCabe. - London : Routledge ; 2009. - xx, 300 p. : ill.; 22cm
Includes index.
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies.
9780750682770
G155.A1 / M33 2009