Marketing communications in tourism and hospitality : (Record no. 3590)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01002nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160323b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780750682770 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZTE-Ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G155.A1 |
| Item number | M33 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McCabe, Scott. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing communications in tourism and hospitality : |
| Remainder of title | concepts, strategies and cases / |
| Statement of responsibility, etc | Scott McCabe. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London : |
| Name of publisher, distributor, etc | Routledge ; |
| Date of publication, distribution, etc | 2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 300 p. : |
| Other physical details | ill.; |
| Dimensions | 22cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | G155.A1 |
| Call number suffix | M33 2009 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 23/03/2016 | 5835 | 1 | G155.A1.M33 2009 | Z007385 | 04/01/2024 | 12/05/2016 | C1 | 23/03/2016 | Books |