Basic Marketing :
Quester, Pascale G.
Basic Marketing : a managerial perspective / Pascale, G. Quester. - 3rd ed. - Australia : McGraw-Hill, c2001. - xvi, 743 p. : ill. ; 28 cm.
Introduction -- Strategic issues in marketing -- The marketing mix -- Planning, implementing and controlling.
1770110708354
HF5415.13 / Q.47 2001
Basic Marketing : a managerial perspective / Pascale, G. Quester. - 3rd ed. - Australia : McGraw-Hill, c2001. - xvi, 743 p. : ill. ; 28 cm.
Introduction -- Strategic issues in marketing -- The marketing mix -- Planning, implementing and controlling.
1770110708354
HF5415.13 / Q.47 2001