Basic Marketing : (Record no. 3711)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00778nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190814122242.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160512b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1770110708354 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZET-Ke |
| Modifying agency | ZET-Ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | Q.47 2001 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Quester, Pascale G. |
| 245 ## - TITLE STATEMENT | |
| Title | Basic Marketing : |
| Remainder of title | a managerial perspective / |
| Statement of responsibility, etc | Pascale, G. Quester. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 743 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Strategic issues in marketing -- The marketing mix -- Planning, implementing and controlling. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McGuiggan, Robyn L. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, Jerome E. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 9 (RLIN) | 34 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HF5415.13 |
| Call number suffix | Q.47 2001 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 12/05/2016 | 5931 | HF5415.13 .Q47 2001 | Z007609 | 04/01/2024 | C.1 | 12/05/2016 | Books |