Cases and problems in contemporary retailing /
Mason, Joseph Barry.
Cases and problems in contemporary retailing / J. Barry Mason, Morris L. Mayer, Hazel F. Ezell. - Plano, Tex. : Business Publications, 1982. - xiv, 346 p. : ill. ; 25 cm.
"Index of cases": p. 346.
Bibliography: p. 309-314.
The marketing concept, the consumer, and environmental dynamics -- Strategic planning and marketing strategy; organizational structure, personnel management, and careers -- Retail finance, accounting, and expense and merchandise management -- Strategic dimensions of retail pricing, vendor relationships, distribution planning, and channel relationships -- Retail policy decisions relating to promotions, services, store location, store design and layout and merchandise presentation.
0256027579 (pbk.)
81070787
Retail trade.--Case studies.
HF5429 / .M326 1982
Cases and problems in contemporary retailing / J. Barry Mason, Morris L. Mayer, Hazel F. Ezell. - Plano, Tex. : Business Publications, 1982. - xiv, 346 p. : ill. ; 25 cm.
"Index of cases": p. 346.
Bibliography: p. 309-314.
The marketing concept, the consumer, and environmental dynamics -- Strategic planning and marketing strategy; organizational structure, personnel management, and careers -- Retail finance, accounting, and expense and merchandise management -- Strategic dimensions of retail pricing, vendor relationships, distribution planning, and channel relationships -- Retail policy decisions relating to promotions, services, store location, store design and layout and merchandise presentation.
0256027579 (pbk.)
81070787
Retail trade.--Case studies.
HF5429 / .M326 1982