MARC details
000 -LEADER |
fixed length control field |
01287nam a2200253 a 4500 |
001 - CONTROL NUMBER |
control field |
2789804 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190814164801.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
820617s1982 txua b 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
81070787 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0256027579 (pbk.) |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
ZET-Ke |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5429 |
Item number |
.M326 1982 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Mason, Joseph Barry. |
245 10 - TITLE STATEMENT |
Title |
Cases and problems in contemporary retailing / |
Statement of responsibility, etc |
J. Barry Mason, Morris L. Mayer, Hazel F. Ezell. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
Plano, Tex. : |
Name of publisher, distributor, etc |
Business Publications, |
Date of publication, distribution, etc |
1982. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 346 p. : |
Other physical details |
ill. ; |
Dimensions |
25 cm. |
500 ## - GENERAL NOTE |
General note |
"Index of cases": p. 346. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Bibliography: p. 309-314. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
The marketing concept, the consumer, and environmental dynamics -- Strategic planning and marketing strategy; organizational structure, personnel management, and careers -- Retail finance, accounting, and expense and merchandise management -- Strategic dimensions of retail pricing, vendor relationships, distribution planning, and channel relationships -- Retail policy decisions relating to promotions, services, store location, store design and layout and merchandise presentation. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Retail trade. |
General subdivision |
Case studies. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Mayer, Morris Lehman. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ezell, Hazel F. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Item type |
Books |
Call number prefix |
HF5429 |
Call number suffix |
.M326 1982 |