Consumer Behavior :
Solomon, Michael R.
Consumer Behavior : buying, having and being / Michael R. Solomon. - 4th ed. - New Jersey : Prentice Hall, 1999. - xx, 586 p. : ill. ; 26 cm.
Includes index.
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
0130812552
HF5415 / .S65 1999
Consumer Behavior : buying, having and being / Michael R. Solomon. - 4th ed. - New Jersey : Prentice Hall, 1999. - xx, 586 p. : ill. ; 26 cm.
Includes index.
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
0130812552
HF5415 / .S65 1999