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Consumer Behavior : buying, having and being / Michael R. Solomon.
Material type:
TextPublication details: New Jersey : Prentice Hall, 1999.Edition: 4th edDescription: xx, 586 p. : ill. ; 26 cmISBN: - 0130812552
- HF5415 .S65 1999
Contents:
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
Books
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Zetech Library - TRC General Stacks | Non-fiction | HF 5415 .S65 1999 (Browse shelf(Opens below)) | C.1 | Available | Z007865 |
Includes index.
Consumers in the marketplace -- Consumers as individuals -- Consumers as decision makers -- Consumers and subcultures -- Consumers and culture.
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