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Marketing Management /

Kotler, Philip.

Marketing Management / Philip Kotler. - Millennium edition. - New Jersey; Prentice Hall, 2000 - xxxii, 718 p. : ill. ; 26 cm.

Includes bibliographical references and index.

Understanding marketing management -- Analyzing marketing opportunities -- Developing marketing strategies -- Making marketing decisions -- Managing and delivering marketing programs.

ISBN: 0130156841

LC Class. No.: HF5415.13 / .K68 2000

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