Marketing Management / (Record no. 3900)
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000 -LEADER | |
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fixed length control field | 00765nam a22001937a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20190814114104.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 160520b xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0130156841 |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | ZET-Ke |
Modifying agency | ZET-Ke |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5415.13 |
Item number | .K68 2000 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Kotler, Philip. |
9 (RLIN) | 166 |
245 ## - TITLE STATEMENT | |
Title | Marketing Management / |
Statement of responsibility, etc | Philip Kotler. |
250 ## - EDITION STATEMENT | |
Edition statement | Millennium edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | New Jersey; |
Name of publisher, distributor, etc | Prentice Hall, |
Date of publication, distribution, etc | 2000 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxii, 718 p. : |
Other physical details | ill. ; |
Dimensions | 26 cm. |
500 ## - GENERAL NOTE | |
General note | Includes bibliographical references and index. |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Understanding marketing management -- Analyzing marketing opportunities -- Developing marketing strategies -- Making marketing decisions -- Managing and delivering marketing programs. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Item type | Books |
Call number prefix | HF5415.13 |
Call number suffix | .K68 2000 |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
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Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 20/05/2016 | 6285 | 4 | HF5415.13 .K68 2000 | Z007924 | 04/01/2024 | 19/06/2023 | C.1 | 20/05/2016 | Books |