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Marketing Best Prices /

Hoffman, Douglas K.

Marketing Best Prices / Douglas K. Hoffman [et.al]. - 2nd ed. - 647 p. ; 26 cm

Includes index

Introduction -- Understanding the market -- Product -- Distribution -- Integrated marketing communications -- Pricing -- The future of marketing.

ISBN: 9780030349997

LC Class. No.: HF5415.13 / .M37 2000

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