Marketing Best Prices / (Record no. 3978)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00630nam a2200181 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190813175029.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160623b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780030349997 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZET-Ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .M37 2000 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hoffman, Douglas K. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Best Prices / |
| Statement of responsibility, etc | Douglas K. Hoffman [et.al]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 647 p. ; |
| Dimensions | 26 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Understanding the market -- Product -- Distribution -- Integrated marketing communications -- Pricing -- The future of marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HF5415.13 |
| Call number suffix | .M37 2000 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 23/06/2016 | 6182 | HF 5415.13 .H64 2000 | Z007992 | 04/01/2024 | C1 | 23/06/2016 | Books |