Intergrated marketing communications /
Ling, Peter.
Intergrated marketing communications / Peter Ling ; - Australia : McGraw Hill, c2010. - [vi], 418p. : ill. ; 27 cm.
Prepared by Dr. Peter Ling for Cowan University.
Introduction to integrated marketing communications -- The role of IMC in the marketing process -- Establishing objectives and budgeting for promotional program -- Creative strategy: Planning and development -- Creative strategy: Implementation and evaluation -- Support media -- Direct marketing and marketing in the internet -- The internet and interactive media -- Sales promotion -- Public relations, publicity, and corporate advertising -- Personal selling -- International advertising and promotion.
978070288454
HF5801 / .L56 2010
Intergrated marketing communications / Peter Ling ; - Australia : McGraw Hill, c2010. - [vi], 418p. : ill. ; 27 cm.
Prepared by Dr. Peter Ling for Cowan University.
Introduction to integrated marketing communications -- The role of IMC in the marketing process -- Establishing objectives and budgeting for promotional program -- Creative strategy: Planning and development -- Creative strategy: Implementation and evaluation -- Support media -- Direct marketing and marketing in the internet -- The internet and interactive media -- Sales promotion -- Public relations, publicity, and corporate advertising -- Personal selling -- International advertising and promotion.
978070288454
HF5801 / .L56 2010