Intergrated marketing communications / (Record no. 4006)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01045nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190816162244.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160628b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978070288454 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZET-ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5801 |
| Item number | .L56 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ling, Peter. |
| 245 ## - TITLE STATEMENT | |
| Title | Intergrated marketing communications / |
| Statement of responsibility, etc | Peter Ling ; |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | McGraw Hill, |
| Date of publication, distribution, etc | c2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | [vi], 418p. : |
| Other physical details | ill. ; |
| Dimensions | 27 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Prepared by Dr. Peter Ling for Cowan University. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to integrated marketing communications -- The role of IMC in the marketing process -- Establishing objectives and budgeting for promotional program -- Creative strategy: Planning and development -- Creative strategy: Implementation and evaluation -- Support media -- Direct marketing and marketing in the internet -- The internet and interactive media -- Sales promotion -- Public relations, publicity, and corporate advertising -- Personal selling -- International advertising and promotion. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HF5801 |
| Call number suffix | .L56 2010 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 28/06/2016 | 5624 | HF 5801 .L56 2010 | Z008012 | 05/01/2024 | C.1 | 28/06/2016 | Books |