Managing the media /
Shiller, Ed. 1942-
Managing the media / Ed Shiller. - Toronto : Bedford House Pub., c1989. - 210 p. : ill. ; 24 cm.
Why deal with the media? -- Practicing effective media relations -- Why be proactive? -- When not to initiate media coverage -- Who are the media and how do you reach them? -- Nine rules for dealing with the media -- Interviews -- The tools for telling your story effectively --Telling your story to the broadcast media -- Risky business: planting a story -- What to do when the media get it wrong -- A system for learning from your own experience -- Case studies of some successful media initiatives.
0921856024
--Mass media and business--Public relations
Mass media and business.
Public relations.
Mass média et affaires.
Relations publiques.
HD59 / .S55 1989
Managing the media / Ed Shiller. - Toronto : Bedford House Pub., c1989. - 210 p. : ill. ; 24 cm.
Why deal with the media? -- Practicing effective media relations -- Why be proactive? -- When not to initiate media coverage -- Who are the media and how do you reach them? -- Nine rules for dealing with the media -- Interviews -- The tools for telling your story effectively --Telling your story to the broadcast media -- Risky business: planting a story -- What to do when the media get it wrong -- A system for learning from your own experience -- Case studies of some successful media initiatives.
0921856024
--Mass media and business--Public relations
Mass media and business.
Public relations.
Mass média et affaires.
Relations publiques.
HD59 / .S55 1989