Managing the media / (Record no. 4241)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01241pam a22002654a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15242105 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190808160139.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080401s1989 onca 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0921856024 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LC |
| Language of cataloging | eng |
| Transcribing agency | ZET-Ke |
| Modifying agency | ZET-ke |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD59 |
| Item number | .S55 1989 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shiller, Ed. |
| Dates associated with a name | 1942- |
| 245 10 - TITLE STATEMENT | |
| Title | Managing the media / |
| Statement of responsibility, etc | Ed Shiller. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Toronto : |
| Name of publisher, distributor, etc | Bedford House Pub., |
| Date of publication, distribution, etc | c1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 210 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Why deal with the media? -- Practicing effective media relations -- Why be proactive? -- When not to initiate media coverage -- Who are the media and how do you reach them? -- Nine rules for dealing with the media -- Interviews -- The tools for telling your story effectively --Telling your story to the broadcast media -- Risky business: planting a story -- What to do when the media get it wrong -- A system for learning from your own experience -- Case studies of some successful media initiatives. |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| General subdivision | Mass media and business |
| 600 ## - SUBJECT ADDED ENTRY--PERSONAL NAME | |
| General subdivision | Public relations |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media and business. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Public relations. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass média et affaires. |
| 650 #6 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Relations publiques. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HD59 |
| Call number suffix | .S55 1989 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 19/02/2018 | Aga Khan Foundation | 6859 | 3 | HD59 .S55 1989 | Z008426 | 04/01/2024 | 15/06/2023 | 19/02/2018 | Books |