Business marketing management :
Hutt, Michael D.
Business marketing management : B2B / Michael D. Hutt & Thomas W. Speh. - 11th ed. - Australia : Cengage Learning, c2013. - xxx, 444p. ; 25 cm.
includes index.
A business marketing perspective -- Organization buying behavior -- Customer relationship management strategies for business markets -- Segmenting the business market and estimating segment demand -- Business marketing planning : strategic perspectives -- Business marketing strategies for global markets -- Managing products for business markets -- Managing innovation and new industrial product development -- Managing services for business markets -- Managing business marketing channels -- Supply chain management -- Pricing strategies for business markets -- Business marketing communications : advertising and sales promotion -- Business marketing communications : managing the personal selling function -- Marketing performance measurement.
9781133189572
HF5415.13 / .H88 2013
Business marketing management : B2B / Michael D. Hutt & Thomas W. Speh. - 11th ed. - Australia : Cengage Learning, c2013. - xxx, 444p. ; 25 cm.
includes index.
A business marketing perspective -- Organization buying behavior -- Customer relationship management strategies for business markets -- Segmenting the business market and estimating segment demand -- Business marketing planning : strategic perspectives -- Business marketing strategies for global markets -- Managing products for business markets -- Managing innovation and new industrial product development -- Managing services for business markets -- Managing business marketing channels -- Supply chain management -- Pricing strategies for business markets -- Business marketing communications : advertising and sales promotion -- Business marketing communications : managing the personal selling function -- Marketing performance measurement.
9781133189572
HF5415.13 / .H88 2013