Business marketing management : (Record no. 4510)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01373nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190814150147.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190218b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781133189572 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | ZET-ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .H88 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hutt, Michael D. |
| 245 ## - TITLE STATEMENT | |
| Title | Business marketing management : |
| Remainder of title | B2B / |
| Statement of responsibility, etc | Michael D. Hutt & Thomas W. Speh. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia : |
| Name of publisher, distributor, etc | Cengage Learning, |
| Date of publication, distribution, etc | c2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 444p. ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | A business marketing perspective -- Organization buying behavior -- Customer relationship management strategies for business markets -- Segmenting the business market and estimating segment demand -- Business marketing planning : strategic perspectives -- Business marketing strategies for global markets -- Managing products for business markets -- Managing innovation and new industrial product development -- Managing services for business markets -- Managing business marketing channels -- Supply chain management -- Pricing strategies for business markets -- Business marketing communications : advertising and sales promotion -- Business marketing communications : managing the personal selling function -- Marketing performance measurement. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Thomas W. Speh. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF5415.13 |
| Call number suffix | .H88 2013 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Mang'u | Zetech Library - Mang'u | General Stacks | 18/02/2019 | Book saves online | 7230 | 2 | HF5415.13 .H88 2013 | Z008878 | 04/01/2024 | 15/06/2023 | C.3 | 18/02/2019 | Books | ||||
| Library of Congress Classification | Not For Loan | Reference | Zetech Library - TRC | Zetech Library - TRC | Reference | 18/02/2019 | Book saves online | 7232 | 2 | HF5415.13 .H88 2013 | Z008876 | 27/03/2024 | 13/03/2024 | C.1 | 18/02/2019 | Books | |||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 18/02/2019 | Book saves online | 7231 | 2 | HF5415.13 .H88 2013 | Z008877 | 04/01/2024 | 15/06/2023 | C.2 | 18/02/2019 | Books |