Marketing management :
Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 7th ed. - Boston, Mass : McGraw-Hill, c2004. - xix, 876 p. : ill. (some col.), maps ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 853-860) and index.
Introduction -- Marketing information, research, and understanding the target market -- The marketing mix -- Marketing in special fields -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Internet exercises and sources of marketing information -- Marketing management -- Strategic management cases -- Developing marketing plans.
0072552174 (alk. paper)
2003044199
Marketing.--Management.
Marketing.--Management.--Case studies.
HF5415.13 / .P387 2004
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 7th ed. - Boston, Mass : McGraw-Hill, c2004. - xix, 876 p. : ill. (some col.), maps ; 26 cm. - McGraw-Hill/Irwin series in marketing .
Includes bibliographical references (p. 853-860) and index.
Introduction -- Marketing information, research, and understanding the target market -- The marketing mix -- Marketing in special fields -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Internet exercises and sources of marketing information -- Marketing management -- Strategic management cases -- Developing marketing plans.
0072552174 (alk. paper)
2003044199
Marketing.--Management.
Marketing.--Management.--Case studies.
HF5415.13 / .P387 2004