Marketing management : (Record no. 453)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01341cam a22002774a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13091396 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190813152230.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 030213s2004 mauab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2003044199 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072552174 (alk. paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 0072551050 (international : alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-Ke |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .P387 2004 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Peter, J. Paul. |
| 9 (RLIN) | 971 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | knowledge and skills / |
| Statement of responsibility, etc | J. Paul Peter, James H. Donnelly, Jr. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass : |
| Name of publisher, distributor, etc | McGraw-Hill, |
| Date of publication, distribution, etc | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 876 p. : |
| Other physical details | ill. (some col.), maps ; |
| Dimensions | 26 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 9 (RLIN) | 35 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 853-860) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Marketing information, research, and understanding the target market -- The marketing mix -- Marketing in special fields -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Internet exercises and sources of marketing information -- Marketing management -- Strategic management cases -- Developing marketing plans. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| General subdivision | Management. |
| 9 (RLIN) | 972 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| General subdivision | Management. |
| Form subdivision | Case studies. |
| 9 (RLIN) | 973 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Donnelly, James H. |
| 9 (RLIN) | 974 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Call number prefix | HF5415.13 |
| Call number suffix | .P387 2004 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 26/03/2012 | 12 | 13 | 1 | HF 5415. 13 .P387 2004 | Z000301 | 04/01/2024 | 15/11/2017 | C1 | 26/03/2012 | Books | ||||
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | General Stacks | 26/03/2012 | 13 | 16 | HF 5415. 13 .P387 2004 | Z000300 | 04/01/2024 | 15/11/2017 | C2 | 26/03/2012 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 26/03/2012 | 17 | 2 | HF 5415. 13 .P387 2004 | Z000299 | 04/01/2024 | 15/06/2023 | C3 | 26/03/2012 | Books | |||||
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 26/03/2012 | 21 | 4 | HF 5415. 13 .P387 2004 | Z000298 | 11/01/2024 | 15/11/2017 | C4 | 26/03/2012 | Books |