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Strategic management concepts :

David, Fred R.

Strategic management concepts : a competitive advantage approach / Fred, R. David & Forest, R. David. - 16th ed. - Boston : Pearson, c2017. - 420p. : col. ill. ; 28 cm.

Includes index.

Strategic management essentials -- Outside-USA strategic planning -- Ethics, social responsibility, and sustainability -- Types of strategies -- Vision and mission analysis -- The internal audit -- The external audit -- Strategy generation and selection -- Strategy implementation -- Strategy execution -- Strategy monitoring.

9781292164977

HD30.28 / .D38 2017