The new rules of marketing and PR :
Scott, David Meerman.
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / David Meerman Scott. - New Jersey : John Wiley & Sons, c2009. - xxiii, 287p. ; 21 cm.
How the web has changed the rules of marketing and PR -- Web-based communications to reach buyers directly -- Action plan for harnessing the power of the new rules.
9780470379288
HF5415.1256 / .S39 2009
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / David Meerman Scott. - New Jersey : John Wiley & Sons, c2009. - xxiii, 287p. ; 21 cm.
How the web has changed the rules of marketing and PR -- Web-based communications to reach buyers directly -- Action plan for harnessing the power of the new rules.
9780470379288
HF5415.1256 / .S39 2009