The new rules of marketing and PR : (Record no. 4570)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00803nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190807132706.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190807b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470379288 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | ZET-ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1256 |
| Item number | .S39 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Scott, David Meerman. |
| 245 ## - TITLE STATEMENT | |
| Title | The new rules of marketing and PR : |
| Remainder of title | how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / |
| Statement of responsibility, etc | David Meerman Scott. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Jersey : |
| Name of publisher, distributor, etc | John Wiley & Sons, |
| Date of publication, distribution, etc | c2009. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii, 287p. ; |
| Dimensions | 21 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | How the web has changed the rules of marketing and PR -- Web-based communications to reach buyers directly -- Action plan for harnessing the power of the new rules. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF5415.1265 |
| Call number suffix | .S39 2009 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 07/08/2019 | Fine payment | 7440 | 2 | HF5415.1265 .S39 2009 | Z009096 | 04/01/2024 | 15/06/2023 | 07/08/2019 | Books |