Marketing /
Marketing /
Paul Baines et.al.
- International edition.
- United Kingdom : Oxford University Press, c2020.
- xxv, 626p. : ill. ; 26 cm.
Includes bibliographical references and index.
Marketing principles and practice -- The marketing environment -- Consumer buying behavior -- Marketing research and customer insight -- Marketing, society, sustainability, and ethics -- Marketing strategy -- Market segmentation and positioning -- International market development -- Developing products -- Price decisions -- An introduction to marketing communications -- Configuring the marketing communications mix -- Digital and social media marketing -- Channel management and retailing -- Branding decisions -- Services and relationship marketing -- Business -to - business marketing -- Not for profit and social marketing.
9780198847991
HF5415.13 / .B35 2020
Includes bibliographical references and index.
Marketing principles and practice -- The marketing environment -- Consumer buying behavior -- Marketing research and customer insight -- Marketing, society, sustainability, and ethics -- Marketing strategy -- Market segmentation and positioning -- International market development -- Developing products -- Price decisions -- An introduction to marketing communications -- Configuring the marketing communications mix -- Digital and social media marketing -- Channel management and retailing -- Branding decisions -- Services and relationship marketing -- Business -to - business marketing -- Not for profit and social marketing.
9780198847991
HF5415.13 / .B35 2020