Marketing / (Record no. 4765)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01336nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210315152540.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210315b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780198847991 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | ZET-ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .B35 2020 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc | Paul Baines et.al. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | International edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | United Kingdom : |
| Name of publisher, distributor, etc | Oxford University Press, |
| Date of publication, distribution, etc | c2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 626p. : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing principles and practice -- The marketing environment -- Consumer buying behavior -- Marketing research and customer insight -- Marketing, society, sustainability, and ethics -- Marketing strategy -- Market segmentation and positioning -- International market development -- Developing products -- Price decisions -- An introduction to marketing communications -- Configuring the marketing communications mix -- Digital and social media marketing -- Channel management and retailing -- Branding decisions -- Services and relationship marketing -- Business -to - business marketing -- Not for profit and social marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baines, Paul |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fill, Chris |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Rosengren, Sara |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Antonetti, Paolo |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF5415.13 |
| Call number suffix | .B35 2020 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 15/03/2021 | Corporate Campus | 7686 | 1 | HF5415.13 .B35 2020 | Z009339 | 04/01/2024 | 19/06/2023 | C.1 | 15/03/2021 | Books |