Marketing analytics: data-driven techniques with microsoft excel/
Winston, wayne l.
Marketing analytics: data-driven techniques with microsoft excel/ Wayne L. winston. - New york: Routledge, c2014. - xxx, 690p.: ill.; 24 cm.
Using excel to summarize marketing data -- Pricing -- Forecasting -- What do customers want? --Customer value -- Market segmentation -- Forecasting new products sales -- Retailing -- Advertising -- Marketing research tools -- Internet and social marketing.
Includes indexes.
9781118373439
HF 5548.4 .M523 / .W56 2014
Marketing analytics: data-driven techniques with microsoft excel/ Wayne L. winston. - New york: Routledge, c2014. - xxx, 690p.: ill.; 24 cm.
Using excel to summarize marketing data -- Pricing -- Forecasting -- What do customers want? --Customer value -- Market segmentation -- Forecasting new products sales -- Retailing -- Advertising -- Marketing research tools -- Internet and social marketing.
Includes indexes.
9781118373439
HF 5548.4 .M523 / .W56 2014