Marketing analytics: (Record no. 4871)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00797cam a22001577i 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191230s2019 caua b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118373439 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5548.4 .M523 |
| Item number | .W56 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Winston, wayne l. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing analytics: |
| Remainder of title | data-driven techniques with microsoft excel/ |
| Statement of responsibility, etc | Wayne L. winston. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New york: |
| Name of publisher, distributor, etc | Routledge, |
| Date of publication, distribution, etc | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxx, 690p.: |
| Other physical details | ill.; |
| Dimensions | 24 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Using excel to summarize marketing data -- Pricing -- Forecasting -- What do customers want? --Customer value -- Market segmentation -- Forecasting new products sales -- Retailing -- Advertising -- Marketing research tools -- Internet and social marketing. |
| 521 ## - TARGET AUDIENCE NOTE | |
| Target audience note | Includes indexes. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Classification part | HF 5548.4 .M523 |
| Call number prefix | HF 5548.4 .M523 |
| Call number suffix | .W56 2014. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 29/05/2021 | PURCHASE | 7913 | 3 | HF 5548.4 .M523 .W56 2014 | Z009575 | 04/01/2024 | 15/06/2023 | C1. | 29/05/2021 | Books |