Global strategic management /
Lasserre, Phillipe
Global strategic management / - 4th ed. - London: Palgrave Macmillan, 2018 - xl, 489 p.: ill. 29 cm.
Includes Index.
Globalization of markets and competition -- The emerging environment -- Globalization, societies and culture -- Globalization, sustainable development and social responsibility -- Designing a global strategy -- assessing countries' attractiveness -- Entry strategies -- Global strategic alliances -- Global mergers and acquisitions -- Global marketing -- Global operations and digital networks -- Global innovation -- Global financial management -- Global human resource management -- Designing a global organization -- Current and future trends in globalization -- Global strategic management in action:haier-the building of a global champion, 1984-2016.
9781137584588
HD62.4 / .L37 2018
Global strategic management / - 4th ed. - London: Palgrave Macmillan, 2018 - xl, 489 p.: ill. 29 cm.
Includes Index.
Globalization of markets and competition -- The emerging environment -- Globalization, societies and culture -- Globalization, sustainable development and social responsibility -- Designing a global strategy -- assessing countries' attractiveness -- Entry strategies -- Global strategic alliances -- Global mergers and acquisitions -- Global marketing -- Global operations and digital networks -- Global innovation -- Global financial management -- Global human resource management -- Designing a global organization -- Current and future trends in globalization -- Global strategic management in action:haier-the building of a global champion, 1984-2016.
9781137584588
HD62.4 / .L37 2018