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Mass media research: an introduction /

Wimmer, Roger D.

Mass media research: an introduction / by Roger D. Wimmer & Joseph R. Dominick - xiii, 481p.: ill.; 25 cm

Includes Index.

The research process -- Research approaches -- Data analysis -- Research applications .

ISBN: 9781285074603

LC Class. No.: P91.3 / .W56 2014

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