Introduction to mass communication : Media literacy and culture /
Baran, Stanley J.,
Introduction to mass communication : Media literacy and culture / by Stanley J. Baran. - 8th ed. African edition. - USA: Mac Graw-Hill, c2013 - xxii, 474p.: 29 cm.
Includes bibliographical references and index.
Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media.
"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--
9781121914063
2019029882
Mass media.
Mass media and culture.
Media literacy.
P90 / .B37 2013
302.23
Introduction to mass communication : Media literacy and culture / by Stanley J. Baran. - 8th ed. African edition. - USA: Mac Graw-Hill, c2013 - xxii, 474p.: 29 cm.
Includes bibliographical references and index.
Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media.
"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"--
9781121914063
2019029882
Mass media.
Mass media and culture.
Media literacy.
P90 / .B37 2013
302.23