MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02193cam a22003498i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21105933 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220830020009.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190723s2021 nyu b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2019029882 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781121914063 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LBSOR/DLC |
| Language of cataloging |
eng |
| Transcribing agency |
DLC |
| Description conventions |
rda |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P90 |
| Item number |
.B37 2013 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.23 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Baran, Stanley J., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Introduction to mass communication : |
| Statement of responsibility, etc |
by Stanley J. Baran. |
| Remainder of title |
Media literacy and culture / |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8th ed. |
| Remainder of edition statement |
African edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
USA: |
| Name of publisher, distributor, etc |
Mac Graw-Hill, |
| Date of publication, distribution, etc |
c2013 |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
1111 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 474p.: |
| Dimensions |
29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Mass communication, culture, and media literacy -- Convergence and the reshaping of mass communication -- Books -- Newspapers -- Magazines -- Film -- Radio, recording, and popular music -- Television, cable, and mobile video -- Video games -- The internet and social media -- Public relations -- Advertising -- Theories and effects of mass communication -- Media freedom, regulation,and ethics -- Global media. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"McGraw-Hill Connect: An Overview McGraw-Hill Connect offers full-semester access to comprehensive, reliable content and learning resources for the Communication course. Connect's deep integration with most learning management systems (LMSs), including Blackboard and Desire2Learn (D2L), offers single sign-on and deep gradebook synchronization. Data from Assignment Results reports synchronize directly with many LMSs, allowing scores to flow automatically from Connect into school-specific gradebooks, if required"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media. |
| 9 (RLIN) |
761 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media and culture. |
| 9 (RLIN) |
159 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Media literacy. |
| 776 08 - ADDITIONAL PHYSICAL FORM ENTRY |
|---|
| Display text |
Online version: |
| Main entry heading |
Baran, Stanley J. |
| Title |
Introduction to mass communication. |
| Edition |
Eleventh edition. |
| Place, publisher, and date of publication |
New York, NY : McGraw-Hill Education, [2021]. |
| International Standard Book Number |
9781260692419 |
| Record control number |
(DLC) 2019029883 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
0 |
| b |
vip |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Classification part |
P90 |
| Item part |
P90 |
| Call number prefix |
.B37 2013 |
| Call number suffix |
.B37 2013 |
| Koha issues (borrowed), all copies |
1 |
