Handbook of media managemnet and economics /
Handbook of media managemnet and economics /
edited y Alan B. Albarran, Bozena I. Mierzejewska & Jaemin, Jung.
- 2nd ed.
- New York: Routledge:Taylor and Francis Group, c2018.
- xix, 476p.: ill.; 25 cm.
Includes bibliographies and indexes.
Media management and economics reseach: A historical review -- Theoretical approaches in media management research revised -- Evolving research andtheories in media economics -- Media management and economics research in Asia -- Media management and economics research in Latin America: challenges and opportunities for scholars in the field --Human resource management inthe media -- strategic management -- Issues in financial management -- Advertsing im media management and economics -- Markting and brading -- Meda policy -- Mergers and acquisitions and their performance -- Content/ program distribution -- Media innovation:three strategic approaches to business transformation -- Media entrepreneurship -- Social media -- Mobile media -- Multiplatform;a distribution perspective -- multiplatform:a consumption perspective -- media globalization -- Changes in journalism in the digital age: the evolution of news angela powers and Jingyan Zhao -- Methodological approaches in media management and economics -- Audience measurement and analysis -- The transformat of advertising agencies in a Digital world -- Big data and media management -- Media mangement research in the twenty-first century -- Future directions for media economics research.
9781138729315
P96.M34 / .H36 2018
Includes bibliographies and indexes.
Media management and economics reseach: A historical review -- Theoretical approaches in media management research revised -- Evolving research andtheories in media economics -- Media management and economics research in Asia -- Media management and economics research in Latin America: challenges and opportunities for scholars in the field --Human resource management inthe media -- strategic management -- Issues in financial management -- Advertsing im media management and economics -- Markting and brading -- Meda policy -- Mergers and acquisitions and their performance -- Content/ program distribution -- Media innovation:three strategic approaches to business transformation -- Media entrepreneurship -- Social media -- Mobile media -- Multiplatform;a distribution perspective -- multiplatform:a consumption perspective -- media globalization -- Changes in journalism in the digital age: the evolution of news angela powers and Jingyan Zhao -- Methodological approaches in media management and economics -- Audience measurement and analysis -- The transformat of advertising agencies in a Digital world -- Big data and media management -- Media mangement research in the twenty-first century -- Future directions for media economics research.
9781138729315
P96.M34 / .H36 2018