Handbook of media managemnet and economics / (Record no. 5297)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01856nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220504b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138729315 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | ZET-ke |
| Transcribing agency | ZET-ke |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | P96.M34 |
| Item number | .H36 2018 |
| 245 ## - TITLE STATEMENT | |
| Title | Handbook of media managemnet and economics / |
| Statement of responsibility, etc | edited y Alan B. Albarran, Bozena I. Mierzejewska & Jaemin, Jung. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York: |
| Name of publisher, distributor, etc | Routledge:Taylor and Francis Group, |
| Date of publication, distribution, etc | c2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 476p.: |
| Other physical details | ill.; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographies and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Media management and economics reseach: A historical review -- Theoretical approaches in media management research revised -- Evolving research andtheories in media economics -- Media management and economics research in Asia -- Media management and economics research in Latin America: challenges and opportunities for scholars in the field --Human resource management inthe media -- strategic management -- Issues in financial management -- Advertsing im media management and economics -- Markting and brading -- Meda policy -- Mergers and acquisitions and their performance -- Content/ program distribution -- Media innovation:three strategic approaches to business transformation -- Media entrepreneurship -- Social media -- Mobile media -- Multiplatform;a distribution perspective -- multiplatform:a consumption perspective -- media globalization -- Changes in journalism in the digital age: the evolution of news angela powers and Jingyan Zhao -- Methodological approaches in media management and economics -- Audience measurement and analysis -- The transformat of advertising agencies in a Digital world -- Big data and media management -- Media mangement research in the twenty-first century -- Future directions for media economics research. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Classification part | P96.M34 |
| Call number prefix | P96.M34 |
| Call number suffix | .H36 2018 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 26/04/2022 | Purchase | 8445 | P96.M34 .A43 2018 | Z010244 | 05/01/2024 | C1 | 04/05/2022 | Books |