Unleashing the ideavirus ; stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you /
Godin, Seth.
Unleashing the ideavirus ; stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you / by Seth Godin ; with a foreword by Malcolm Gladwell. - 1st ed. - New York : Hyperion, c2001. - 234 p. : ill. 19 cm.
Includes index.
Why ideas matter -- How to unleash an idea virus -- The idea virus formula -- Case studies and riffs
0786887176
2001024492
Word-of-mouth advertising.
Marketing.
HF5827.95 / .G63 2001
Unleashing the ideavirus ; stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you / by Seth Godin ; with a foreword by Malcolm Gladwell. - 1st ed. - New York : Hyperion, c2001. - 234 p. : ill. 19 cm.
Includes index.
Why ideas matter -- How to unleash an idea virus -- The idea virus formula -- Case studies and riffs
0786887176
2001024492
Word-of-mouth advertising.
Marketing.
HF5827.95 / .G63 2001