Unleashing the ideavirus ; stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you / by Seth Godin ; with a foreword by Malcolm Gladwell.

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Material type: Text

TextPublication details: New York : Hyperion, c2001.Edition: 1st edDescription: 234 p. : ill. 19 cmISBN:

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Contents:

Why ideas matter -- How to unleash an idea virus -- The idea virus formula -- Case studies and riffs

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	Zetech Library - Mang'u General Stacks	Non-fiction	HF5827.95 .G63 2001 (Browse shelf(Opens below))	C.1	Available		Z011123

Includes index.

Why ideas matter -- How to unleash an idea virus -- The idea virus formula -- Case studies and riffs

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