Media rules! : mastering today's technology to connect with and keep your audience /
Reich, Brian, 1977-
Media rules! : mastering today's technology to connect with and keep your audience / Brian Reich, Dan Solomon. - Hoboken, N.J. : J. Wiley & Sons, 2008. - xxii, 230 p. ; 24 cm.
Includes bibliographical references (p. 217-219) and index.
The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.
9780470108888 (cloth) 0470108886 (cloth)
2007024179
GBA772799 bnb
013888511 Uk
Communication and technology.
Mass media.
Globalization.
P96.T42 / R45 2008
302.2
Media rules! : mastering today's technology to connect with and keep your audience / Brian Reich, Dan Solomon. - Hoboken, N.J. : J. Wiley & Sons, 2008. - xxii, 230 p. ; 24 cm.
Includes bibliographical references (p. 217-219) and index.
The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable.
9780470108888 (cloth) 0470108886 (cloth)
2007024179
GBA772799 bnb
013888511 Uk
Communication and technology.
Mass media.
Globalization.
P96.T42 / R45 2008
302.2