MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01943cam a2200397 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
14888737 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240116121001.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070612s2008 nju b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2007024179 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBA772799 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
013888511 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780470108888 (cloth) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0470108886 (cloth) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn144768547 |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)144768547 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
ZET-ke |
| Language of cataloging |
eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P96.T42 |
| Item number |
R45 2008 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.2 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Reich, Brian, |
| Dates associated with a name |
1977- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Media rules! : |
| Remainder of title |
mastering today's technology to connect with and keep your audience / |
| Statement of responsibility, etc |
Brian Reich, Dan Solomon. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Hoboken, N.J. : |
| Name of publisher, distributor, etc |
J. Wiley & Sons, |
| Date of publication, distribution, etc |
2008. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxii, 230 p. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 217-219) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The media that matters -- Translating transition -- Be all things -- Be organic -- Be a guide -- Be choosy -- Be a fighter -- Be an expert -- Be part of the best team -- Be ahead of your audiences -- Be second to your competitors -- Be fresh -- Be geographically relevant -- Be a public failure -- Be connected and coordinated -- Be a steward -- Be measurable. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Communication and technology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mass media. |
| 9 (RLIN) |
761 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Globalization. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Solomon, Dan, |
| Dates associated with a name |
1959- |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Table of contents only |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/toc/ecip0720/2007024179.html">http://www.loc.gov/catdir/toc/ecip0720/2007024179.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Publisher description |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0741/2007024179-d.html">http://www.loc.gov/catdir/enhancements/fy0741/2007024179-d.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Materials specified |
Contributor biographical information |
| Uniform Resource Identifier |
<a href="http://www.loc.gov/catdir/enhancements/fy0804/2007024179-b.html">http://www.loc.gov/catdir/enhancements/fy0804/2007024179-b.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
orignew |
| d |
1 |
| e |
ecip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Classification part |
P96.T62 |
| Call number prefix |
P96. T62 |
| Call number suffix |
.R45 2008 |
