Normal view MARC view ISBD view

Marketing research: approaches, methods and applications in Europe approaches, methods and applications in Europe/

Kent, Ray

Marketing research: approaches, methods and applications in Europe approaches, methods and applications in Europe/ by Ray kent - Australia: Thomson, 2007 - xix, 592P.: ill.; 27 cm

Includes Index

Client-based marketing research -- Accessing and constructing good quality data -- Data analysis -- Applications.

ISBN: 9781844803279

LC Class. No.: HF5415 / .K46 2007

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)