Marketing research: approaches, methods and applications in Europe (Record no. 6311)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00702nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | KeNaZET |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20241030121350.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 241030b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781844803279 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | ZET |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K46 2007 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kent, Ray |
| 9 (RLIN) | 5026 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing research: approaches, methods and applications in Europe |
| Remainder of title | approaches, methods and applications in Europe/ |
| Statement of responsibility, etc | by Ray kent |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Australia: |
| Name of publisher, distributor, etc | Thomson, |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 592P.: |
| Other physical details | ill.; |
| Dimensions | 27 cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Client-based marketing research -- Accessing and constructing good quality data -- Data analysis -- Applications. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 14/10/2024 | PURCHASE | 10368 | HF5415 .K46 2007 | Z012094 | 30/10/2024 | C1 | 30/10/2024 | Books |