International marketing research / (Record no. 1662)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01419cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4048648 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ZET-ke |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190813134150.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 990308s2000 enka b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 99025240 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0471983225 (pbk.) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | ZET-Ke |
| Language of cataloging | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .C73 2000 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Craig, C. Samuel. |
| 245 10 - TITLE STATEMENT | |
| Title | International marketing research / |
| Statement of responsibility, etc | C. Samuel Craig and Susan P. Douglas. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Chichester [England] ; |
| -- | New York, NY : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | c2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 425 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Douglas' name appears first on the earlier edition. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing research in a global environment -- Designing international marketing research -- Secondary data sources -- Use of secondary data -- Issues in collecting primary data -- Non-survey data collection techniques -- Survey research: Instrument design -- Sampling and data collection -- Multi-country scale development -- Analysis of multi-country data -- Assessing differences in the structure of variables -- The international marketing information system -- Challenges facing international marketing research -- Future directions in international marketing research. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| General subdivision | Research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Douglas, Susan P. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Call number prefix | HF1416 |
| Call number suffix | .C73 2000 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | General Stacks | 12/03/2014 | 307 | 2 | HF1416.C73 2000 | Z003413 | 04/01/2024 | 19/06/2023 | C1 | 12/03/2014 | Books |