International marketing research / C. Samuel Craig and Susan P. Douglas.
Material type: TextPublication details: Chichester [England] ; New York, NY : Wiley, c2000.Edition: 2nd edDescription: xxii, 425 p. : ill. ; 25 cmISBN:- 0471983225 (pbk.)
- HF1416 .C73 2000
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|---|
Books | Zetech Library - TRC General Stacks | Non-fiction | HF1416.C73 2000 (Browse shelf(Opens below)) | C1 | Available | Z003413 |
Douglas' name appears first on the earlier edition.
Includes bibliographical references and indexes.
Marketing research in a global environment -- Designing international marketing research -- Secondary data sources -- Use of secondary data -- Issues in collecting primary data -- Non-survey data collection techniques -- Survey research: Instrument design -- Sampling and data collection -- Multi-country scale development -- Analysis of multi-country data -- Assessing differences in the structure of variables -- The international marketing information system -- Challenges facing international marketing research -- Future directions in international marketing research.
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