Marketing for hospitality and tourism / (Record no. 2698)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01688cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 15635987 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20200121121034.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 090224s2010 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2009007221 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781292020037 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | LC |
| Transcribing agency | LC |
| Modifying agency | ZET-Ke |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX911.3.M3 |
| Item number | .K68 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 9 (RLIN) | 166 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing for hospitality and tourism / |
| Statement of responsibility, etc | Kotler et al. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston : |
| Name of publisher, distributor, etc | Pearson, |
| Date of publication, distribution, etc | c2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ii, 630 p. : |
| Other physical details | ill, |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- The marketing environment -- The role of marketing in strategic planning -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organisational buyer behavior of group market -- Market segmentation targeting and positioning -- Designing and managing products -- Internal marketing -- Pricing products pricing considerations approaches and strategy -- Distribution channels -- Promoting products communication and promotion policy and advertising -- Promoting products public relations and sales promotion -- Professional sales -- Direct and online marketing -- Destination marketing -- Next years marketing plan -- The five gap model of service quality -- Forecasting market demand |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Hospitality industry |
| General subdivision | Marketing. |
| 9 (RLIN) | 1230 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Hospitality industry--Marketing |
| General subdivision | Tourism |
| 9 (RLIN) | 1231 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bowen, John T. |
| 9 (RLIN) | 1232 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Makens, James C. |
| 9 (RLIN) | 1233 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Item type | Books |
| Classification part | TX911.3.M3 |
| Call number prefix | TX911.3.M3 |
| Call number suffix | .K68 2014 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Copy number | Price effective from | Koha item type | Source of acquisition |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Non-fiction | Zetech Library - Pioneer | Zetech Library - Pioneer | Reference | 23/09/2015 | 3889 | 30 | 7 | TX911.3 .M3 K68 2014 | Z001479 | 04/01/2024 | 25/02/2019 | C1 | 23/09/2015 | Books | |||||
| Library of Congress Classification | Not For Loan | Non-fiction | Zetech Library - TRC | Zetech Library - TRC | Reference | 01/02/2016 | 5764 | 3 | TX911.3 .M3 K68 2014 | Z007319 | 04/01/2024 | 12/03/2018 | C.1 | 01/02/2016 | Books |