Zetech University Library - Online Catalog

Mobile: +254-705278678

Whatsapp: +254-706622557

Feedback/Complaints/Suggestions

library@zetech.ac.ke

Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary

Marketing for hospitality and tourism / Kotler et al.

By: Contributor(s): Material type: TextTextPublication details: Boston : Pearson, c2014.Edition: 6th edDescription: ii, 630 p. : ill, 29 cmISBN:
  • 9781292020037
Subject(s): LOC classification:
  • TX911.3.M3 .K68 2014
Contents:
Marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- The marketing environment -- The role of marketing in strategic planning -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organisational buyer behavior of group market -- Market segmentation targeting and positioning -- Designing and managing products -- Internal marketing -- Pricing products pricing considerations approaches and strategy -- Distribution channels -- Promoting products communication and promotion policy and advertising -- Promoting products public relations and sales promotion -- Professional sales -- Direct and online marketing -- Destination marketing -- Next years marketing plan -- The five gap model of service quality -- Forecasting market demand
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Books Books Zetech Library - Pioneer Reference Non-fiction TX911.3 .M3 K68 2014 (Browse shelf(Opens below)) C1 Available Z001479
Books Books Zetech Library - TRC Reference Non-fiction TX911.3 .M3 K68 2014 (Browse shelf(Opens below)) C.1 Not For Loan Z007319

Includes bibliographical references and index.

Marketing for hospitality and tourism -- Service characteristics of hospitality and tourism marketing -- The marketing environment -- The role of marketing in strategic planning -- Marketing information systems and marketing research -- Consumer markets and consumer buying behavior -- Organisational buyer behavior of group market -- Market segmentation targeting and positioning -- Designing and managing products -- Internal marketing -- Pricing products pricing considerations approaches and strategy -- Distribution channels -- Promoting products communication and promotion policy and advertising -- Promoting products public relations and sales promotion -- Professional sales -- Direct and online marketing -- Destination marketing -- Next years marketing plan -- The five gap model of service quality -- Forecasting market demand

There are no comments on this title.

to post a comment.